MediaMemo - Latest Comments

Re: Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

Kyle Linder — Wed, 16 May 2012 07:34:55 -0000

Let's get your facts straight!
GM - 'fired' Starcom because it wasn't doing a good job. Have you looked into what 'bad' jobs starcom did? Like not charge GM the money owed til the end of the year during the bankruptcy? Was that doing a "bad" job? How about the upswing in sales GM has seen since being bailed out? But Starcom was doing a bad job? I mean can you give me some examples here with facts?Here's where you really messed up! Big Fuel ran Gm's Facebook CONTENT! They posted daily, videos, replied to people etc.. etc...Starcom ran Gm's Facebook Ad's! and to say the cost was $3 to $1, where do you get this fact from? Can I see a data point tying this fact in?Here's my fact, Joel Ewanick moved the business just as he did in 2001 to Hyundai to Carat <do before="" did="" digging="" he="" see="" some="" this="" will="" you=""> and he has friends at Goodby as well he moved Hyundai's creative there in 2001 as he did Carat for media. Hmm maybe you could have mentioned this at some point?....Get your facts first before writing.Lastly...Carat's CPC Ad's are run by Iprospect WHICH!!! are you ready for this-Does-Not-Support-Buying-Facebook-CPC-ADs!!!AS heard from a facebook rep "I went to their office to talk to them about Facbeook and almost died, their search business doesn't know how to do facebook ads"And they aren't going to learn for one client!
Joel Ewanick moved the media buying to Carat, and the search cpc ad business went to it's subsidiary Iprospect. Ipro doesn't do facebook ads....so Ewanick shot himself in the foot.To say GM didn't believe in CPC ad's is a total lie with no factual truth behind it. They just cannot actually do facebook without outside help. HECK They also did Twitter ad's Peter, but you don't see them no longer doing that as some big deal.They can no longer do this media buying without hiring an outside company and occurring extra costs.
Which if you dig even deeper you will see they fired starcom to save on $$.. Facts Peter Facts!</do>

Re: Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

PKafka — Wed, 16 May 2012 06:51:13 -0000

Yup, and when self-service rolled out I believe some people thought that might be their AdWords -- the core ad offering that powered the whole business. But it's not.

Re: Facebook Is Still Figuring It Out. Will Advertisers and Investors Wait Around?

Emmet Gibney — Wed, 16 May 2012 00:16:08 -0000

What do you mean "Facebook doesn't have an Adwords"? Facebook has had their own self-service ad platform for years, I've spent over $5,000 on it for various small businesses I've been involved with. It works well for some niches, and not so well for others.

Re: Google Says Forced “Sharing” Is a Bug, Not a Feature

Oscar — Tue, 15 May 2012 20:00:35 -0000

Yahoo has an app like that on Facebook. I'm not sharing with everyone everything I read via Yahoo. I google the story and find it quick.

Re: Google Says Forced “Sharing” Is a Bug, Not a Feature

GiggityGoldStar — Tue, 15 May 2012 18:10:49 -0000

Sort of like the wi-fi snooping was also a bug until it wasn't?

Re: Pinterest Prompts a Start-Up’s Pivot: Meet Curalate, an Analytics Engine for Images

chrisstanchak — Tue, 15 May 2012 15:04:26 -0000

Hmm...we need a new word. This was more like a 'portal' than a 'pivot'....and executed amazingly. These guys rock!

Re: A Ray of Light for the New York Times

PKafka — Tue, 15 May 2012 11:40:41 -0000

Ads will continue to shrink, but theory severity of ad losses decelerates and/or circ ramps up higher.

Re: A Ray of Light for the New York Times

Henk Daalder Windparken Wiki — Tue, 15 May 2012 09:04:43 -0000

I see a downward trend in circulation, so somewhere after the temporarily plus, it will go under again

What would be the reason that paper will not continue to shrink?

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

Tatil_S — Tue, 15 May 2012 03:43:43 -0000

If you believe that PS3, Wii, Roku, smart TVs and Blu-Ray players have 0% market share and that including Netflix as a source for online videos would not change this breakdown, I have a bridge to sell you. When numbers are so out of whack, it does not "validate" anything other than the fact that methodology is obviously wrong for the conclusions drawn.

Re: Ross Levinsohn’s Yahoo Plan: Back to the Future

SeamonsterUSA — Mon, 14 May 2012 18:54:16 -0000

Claiming credit for the MySpace buy is a bit like bragging you were the ship's captain who sailed The Titanic into the iceberg--in other words, probably something you don't want to mention.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

stevenjklein — Mon, 14 May 2012 18:47:11 -0000

"I wasn't even aware that network-provided, ad-driven content was available on AppleTV."

It's not. That's why these data are irrelevant. It's like reviewing sales of pizza at restaurants, and then concluding that McDonald's (which doesn't sell pizza) is way behind Pizza Hut and Dominos.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

stevenjklein — Mon, 14 May 2012 18:43:36 -0000

You wrote, "I'm not sure if you'd prefer to watch a video formatted for an iPod/iPhone on an iPad."

Why not? The iPhone 4S sports a resolution of 960-by-640-pixels. That would look great on the screen of a tablet like the iPad.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

darwiniandude — Mon, 14 May 2012 18:07:01 -0000

Ok, so if it's about "device" and not platform, why is Android there? There should be Galaxy SII, HTC One X, Acer Iconia, Galaxy Tab 7.7, etc.

There is no reason to combine all of Android when not combing all of iOS.

Re: A Ray of Light for the New York Times

Digital Iconoclast — Mon, 14 May 2012 17:01:36 -0000

a (Carlos) "Slim" ray of light?

Re: A Ray of Light for the New York Times

Appmasterpatrick — Mon, 14 May 2012 16:01:09 -0000

Here in Canada the leading national paper The Globe & Mail is about to begin a pay wall for online coverage and ask employees to take unpaid leave this summer.

One reason social media has brought the masses to its bussom so effectively is that main stream media source news releases from ever shrinking insular pools of friends. It's similar to empty fine dining rooms who advertise in the same foodie journals over and over with anemic results. Cast your net wide and far to increase your market not nearer and ever deeper amongst chum.

Ironically, with all the hoopla about 'startups' if you are one and contact the Globe for example you'll be directed to their 'friends' in the thousand dollar a page news release business.

Re: A Ray of Light for the New York Times

Jeff Kibuule — Mon, 14 May 2012 15:00:07 -0000

I like the reporting at the New York Times, I just feel that considering my interest in tech articles, 3-4 articles a day isn't really worth the $20/month they ask. But the app itself is probably one of the best on the iPad and constantly lures me in.

It's a tough sell for sure.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

His Shadow — Mon, 14 May 2012 13:37:26 -0000

The Xbox Is the Most Popular Video Player in the U.S.

...for ad based video.

Has it dawned on you yet that AppleTV's entire premise WRT to paid content is that it is ad free, and as such cannot possibly show up on a graph made to measure ad sponsored content?

Nice try tho...

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

Shaun Murray — Mon, 14 May 2012 13:30:54 -0000

So there's nobody watching video via Internet connected TVs (Sony Bravia etc), Wii or Playstation in the USA?

Weird. I must watch maybe 3 or 4 movies a week streamed from LoveFilm on my Bravia TV directly here in the UK + a lot of catch up TV (BBC iPlayer mostly) and some net based video (You Tube etc) without it ever touching a console, Apple device or PC/Mac.

That pie chart looks totally bogus.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

Peter Johnson — Mon, 14 May 2012 13:00:25 -0000

What????

This data shows Apple winning by a clear majority (double the Xbox share)- yet the text implies its falling behind.

Viewing is only a percent behind on iPad alone. Add the iPhone and iPod touch and its streets ahead (even on this limited data, which ignores the fact the iPad trounces the 360 in casual video viewing of You Tube and the like, typically initiated from a browser or email link, as the 360 can do neither)

I don't mind the figures, but the conclusions of this article are nonsense.

(disclosure: I have both a 360 and various Apple hardware.)

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

estranged — Mon, 14 May 2012 12:57:48 -0000

I find it interesting that the a platform that has only been around for about two years, the iPad, is almost tied with a nearly decade old platform. I wonder what this chart will look like next year.

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

John Harrison — Mon, 14 May 2012 12:55:06 -0000

So deeply stupid. Apple devices account for over 56% of this chart and Apple is losing? And the chart doesn't even measure the things that Apple excels at? Why not break down the various XBox models if you're going to separate the iPod Touch and the iPhone?

Re: Microsoft’s Sneaky Success: The Xbox Is the Most Popular Video Player in the U.S.

Peter Johnson — Mon, 14 May 2012 12:52:20 -0000

But here in the UK we can watch live TV from Sky and a number of other sources on our Apple devices

Re: Ross Levinsohn’s Yahoo Plan: Back to the Future

Digital Iconoclast — Mon, 14 May 2012 12:41:06 -0000

good for Yahoo, then, that you're no longer around. What was the directon when you worked there? What changed in "directions" aside from your leaving?

Re: Ross Levinsohn’s Yahoo Plan: Back to the Future

Greg — Mon, 14 May 2012 12:14:10 -0000

I personally like Yahoo, I hope someone figures out a profitable way forward for employees, investors and web users

Re: Ross Levinsohn’s Yahoo Plan: Back to the Future

byronm — Mon, 14 May 2012 11:20:48 -0000

Yahoo's deal with Microsoft is a dud because Yahoo's traffic is pure garbage..